Your goal is to collect as many Eclectibles as you can.
Full retina support!
The way to win an Eclectible is to beat the challenge boxes.
Every set has 12 challenge boxes, each containing one puzzle. When you solve each puzzle you win the remaining Eclectible which is automatically moved to your personal collection. As you complete the challenge boxes, your collection grows! Also, winning the challenges by solving the puzzles unlocks other challenge boxes.